marketing, writing, writing advice

How to Not Get Overwhelmed by Social Media When Marketing Yourself and Your Book

So I’ve recently hopped on the blogger train and have been researching ways to market my book. Spoiler alert, 80% of them involve a strong social media presence.      -_-

Social media has never been my strong suit, I enjoy reading articles people share and frequent facebook a lot, but I had never had a twitter, got too distracted by tumblr, and was too scared of reddit.

Now thanks to the marketing advice I’ve dove back into all of the above and more. Needless to say I have felt overwhelmed at times, and have had to work not to let social media take over my life. Here’s some tips:

1.Set aside an hour or so for social media marketing a day.

That’s it. Cut yourself off, just like setting aside writing time helps you write more, setting yourself a limit to social media can help you get back to writing.

2.Remember, what is your goal here, to be big on twitter, or to write an awesome book?

Marketing won’t get you very far without a great product to back it up, so as frustrating as it can be, make writing your priority!

3.Don’t get too obsessed with your stats, they’ll come in time.

We’ve all been there, refreshing and refreshing wondering why your views are going down or why so and so has more than you. It’s great that you are trying to figure out how to market yourself more effectively, but sometimes these things just happen. If you keep consistently posting high quality content, the views will come.

4.If you don’t like it, don’t force it.

If a certain platform isn’t for you, then just don’t use it. Below I’ll detail how you can still use sites you don’t like minimally.

Twitter: Set your blog up so that it posts to twitter, and that can be it! I would also follow some up and coming writers in the same place you are so you can support each other.

Tumblr: It’s easy to get sucked into tumblr for hours. Likewise, you could make your Tumblr page just about your blog, or just about posting poetry or artwork you do or whatever. It’s a great platform for creativity, and there are a ton of poets and writers on there with awesome content to follow. If you like reblogging, make sure to really set a time limit for this!

Reddit: Reddit is a scary place and people aren’t always the nicest there, but it’s a great place to post your blog posts to get more exposure, or ask questions in subreddits

Facebook: You can just set up an author page and post updates when they happen with your book, no need to dedicate too much time to this!

Author Website: I recommend wix.com because it is user friendly, has tons of customization options, and you can do it for free or upgrade to get your own web link when the time is write.

 

I hope this was helpful to y’all, happy writing!

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